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SXSW Moves its Trade Show to a Larger Space

January 20th, 2010 4:11 PM by Heather Brown

The 24th annual South by Southwest trade show has been moved to the Austin Convention Center ground floor to accommodate 25 percent more participants. 

The interactive, film and music festival's trade show is usually housed on the center's upper level, but this year it will be moved to Exhibit Hall 4.

South by officials said significantly more exhibitors have already applied for the trade show, including nine international companies.

The event has also seen greater international interest in the film and musical portions of the festival.  So far films from Eastern Europe, United Kingdom, Scandinavia, Canada, Mexico, The Netherlands, South Korea, Australia and South Africa have been submitted.  In music -  642 acts from 59 countries were invited to perform. 

The event runs from March 12-21st.

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Posted by Heather Brown on January 20th, 2010 4:11 PM


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